Asplund.
Our vision has always been clean, functional, elegant lines and proportional volumes with a quality that lasts and never goes out of style.
For Swedish brand Asplund “an interesting and good contemporary design, that the customer likes as long as the product lasts” is behind their philosophy. Along with producing products of high quality, timeless design and manufactured as sustainably as possible.
Asplund’s Swedish heritage teaches them that a piece of furniture should be something that you live with, that is pleasant to look at and is practical to use, it also teaches that it should age beautifully with the user/owner.
Asplund remains determined and committed to keep as much manufacturing of the products within Sweden. They believe that being Made in Sweden will ensure the furniture remains at the high quality that it is globally known for.
Asplund view’s furniture as pieces of art with the vision to offer their customers beautiful products that are originally designed, manufactured as sustainably as possible, ensuring that their great quality leads to great value and a product which can be used for a lifetime.
A gallery to exhibit furniture objects of fine art.
Founded in 1990 by brothers Michael and Thomas Asplund in 1990 the brothers set out with the inception of the Asplund Gallery in Stockholm. A gallery to exhibit furniture objects of fine art. The duo brought fresh ideas to the industry. Seeing furniture as objects of art was a new way of thinking that quickly caught on.
Designed by Swedish Architect Jonas Bohlin, the original ASPLUND Gallery in Stockholm, with its concrete floors and white washed walls, was the quintessence of Scandinavian light. The gallery soon became a stage for contemporary Swedish design and was much talked about in the world of design. Early exhibits featured work by the likes of Jonas Bohlin, John Kandell, Thomas Sandell, Ron Arad and Philippe Starck.
The Asplund brothers began to develop their own line of furniture and design pieces under the name “Edition Asplund”. Among the first items released was a CD rack and a stool, both designed by Thomas Sandell.
In 1994 they marked an important milestone with the launch of Snow. A storage series that is still hugely popular today and over the last 30 years has remained a timeless design. Sandra Adrian Asplund, Creative Director, joined the team the following year to define and develop the different parts of the company.
Meanwhile the Asplund international exhibitions and design collaborations was and is constantly growing and work by renowned international designers, such as Tom Dixon, David Mellor, Piero Lissoni, Ole Palsby, Jasper Morrisson, Marc Newson and the late James Irvine, seen alongside contemporary Swedish designers.
The pillar of what Asplund has become today is now in place. The rest is both history and the present.
While continuing to explore various cultural sources combining with their Swedish values and aesthetics; The Asplund Carpet collection was developed – inspired by both Turkish and Swedish traditions and mixing old techniques with modern patterns for a fresh, contemporary style.
The Asplund Store, which has become a hybrid between a gallery, a shop and a living room, is considered a global design attraction. Wallpaper magazine recommends the store as a must-see attraction for design tourists visiting Sweden.
